A$AP Rocky Launches His New Whiskey Brand, Mercer + Prince

A$AP Rocky Launches His New Whiskey Brand, Mercer + Prince

A$AP Rocky has ventured out to the whiskey world. The New York rapper has announced his new whisky, Mercer + Prince. The whisky is now available for pre-order exclusively at ReserveBar.com for $32 (it will ship in early April), and will be on store shelves later this summer.

“I’m so excited and grateful to finally introduce Mercer + Prince to the world,” says Rocky, in a press release. “I have been learning about whisky from all over the world for the past decade and wanted to defy the rules to create something unique, while honoring and respecting industry traditions.”

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