While working as a music journalist for local media outlets in Atlanta and restaurant blogging via Instagram, Deverick Long eventually merged food and music to bridge the gap between the two. Naturally building a personal brand and alias known as the The Hip-Hop Foodie, which led to the launch of thehiphopfoodie.com.

With thehiphopfoodie.com, Long publishes think pieces about food and music, recipes, and the latest food collaborations from the mainstream music industry. Most importantly, Long uses the platform to help indie professionals in both the music and culinary industries share their stories and promote their brands.

With thehiphopfoodie.com, Long has been sought out by cookbook author, caterer, and No Limit Records recording artist Mia X, Chex Cereal, Corner Bakery, and more to help design and execute publicity and marketing campaigns.