While working as a music journalist for media outlets in Atlanta and restaurant blogging as a hobby via Instagram, Deverick Long eventually mixed food and music together. Posting both food and music content on his social media platforms. This led to the building of a personal brand and alias now known as the The Hip-Hop Foodie.

With thehiphopfoodie.com, Long publishes think pieces about food and music, recipes, and the latest food collaborations from the mainstream music industry. Most importantly, Long uses the platform to help indie professionals in both the music and culinary industries share their stories and promote their brands.

With thehiphopfoodie.com, Long has been sought out by cookbook author, caterer, and No Limit Records recording artist Mia X, Chex Cereal, Corner Bakery, and more to help design and execute publicity and marketing campaigns.