While working as a freelance music journalist for different magazines and media outlets and food blogging as a hobby via Instagram, Deverick Long decided to start posting both food and music content on his social media platforms. Doing this led to a growing social media following while building an alias and personal brand now known as The Hip-Hop Foodie.

With thehiphopfoodie.com, Long publishes think-pieces about food and music and the latest news that crisscrosses food and music together. Most importantly, Long uses the platform to help indie professionals in music and culinary endeavors share their stories and promote their brands.

Long has been sought out by cookbook author, caterer, and former No Limit Records recording artist Mia X, Chex Cereal, Corner Bakery, Paper Route Entertainment, Redfin National Real Estate Brokerage, Everfresh Juice, and more to help execute publicity and marketing campaigns.